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Breaking Down Our 2018 Social Media Industry Benchmark Report
Can’t get enough of the 2018 Social Media Industry Benchmark Report? Neither could we, which is why we took a deeper dive into the numbers, exploring the month-over-month trends, and finding examples...
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2018 Instagram Stories Benchmark Report
“How do I know how my Instagram Stories are doing?” Instagram Stories are hotter than ever, but it can be tough to know how you’re doing in comparison to your competitors. We heard your cries for more...
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2019 Social Media Industry Benchmark Report
You spoke, and we listened: you love social media benchmarks. Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we’re back with the most...
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What LaCroix Can Teach Marketers About Dealing with a PR Crisis
In this world of faster-than-ever communications, even your favorite company can be just one slip away from a PR crisis. There are two types of PR crisis responders in this world: Those who tend to...
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Top Social Media Listening Tool Reviews
“What?!” Listening to your competition and for your own brand mentions on social has never been more important than in this age of lightspeed communication. We’ve created a list of our favorite social...
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Competitive Communication Audit Template
Many years ago when I was a PR consultant, I created a competitive communication audit as part of our services to clients. This was typically one of the first things we would do either before we...
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How to Research Your Competitors’ Social Media Strategy
One area that many businesses struggle with in online marketing is coming up with a social media strategy. From creating social profiles to a content strategy, formulating a plan can be daunting. And,...
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Announcing Post Tagging in Rival IQ
Tag: you’re it! We’re really excited to introduce Post Tagging and Auto-Tag Rules in Rival IQ. Marketers, we heard your request loud and clear for more granularity and control over your social media...
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Pride Engagement on Facebook
Happy Pride month from all of us at Rival IQ! This June, we couldn’t resist digging into how corporations and nonprofits were talking about Pride this month on social media. Organizations have figured...
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Higher Ed Social Media Engagement Report 2019
School’s out for the summer, grades are in, and the 2019 Higher Ed Social Media Engagement Report is officially here. For the fourth year running, we partnered with Up & Up, our favorite higher ed...
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The Ultimate Social Media Competitive Analysis Template
If social media is important to your business success, it is imperative to be aware of how your competitors market and how your performance compares. Performing a social media competitive analysis...
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Top Alcohol Brands from The 2019 Social Media Industry Report
Cheers, Sláinte, Salut, and Prost–it’s time to raise a glass to high-proof alcohol social media marketing! We’ve collected our favorite alcohol brands and campaigns for either one helluva report or one...
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Cheers! The Spirit Brands Dominating Pinterest Marketing
Where to start with Pinterest marketing? These spirit brands make us want to reach for boozy boards on this search engine/social channel. I created my Pinterest account 10 years ago. Back then, I...
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Top 100 Beauty Brands on Social Media
Instagram and beauty brands go together like primer and foundation: better together. We studied top hair, makeup, skincare, and nail brands from Allure Magazine’s 2019 Best of Beauty Award list (along...
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2020 Social Media Industry Benchmark Report
We’re back with the most comprehensive version yet of our annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what’s really...
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The Impact of Coronavirus on Social Media Engagement for Brands
We’ve been receiving tons of questions from marketers about the impact of coronavirus on social media engagement rates, and wanted to present some data and actionable tips in this fast-changing crisis....
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Top Outdoor Brands on Social Media
Hold on to your hats, shoes, carabiners, water bottles, camping stoves, and parkas, because we’re rolling out the top outdoor brands on social media! We partnered with our pals at Inkwell, a creative...
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Social Media Engagement Metrics That Actually Matter
The key to connecting your social media engagement metrics to your key performance indicators (KPIs) is knowing exactly which ones make a difference. Are you ever tired of hearing the phrase “vanity...
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2020 Higher Education Social Media Engagement Report
Just in time for the new school year, we’re releasing our latest report on all things Higher Education social media! Read on for the definitive report on what D1 colleges and universities are up to on...
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Top Convenience Stores on Social Media
It’s one thing for travelers to pop into a convenience store for gasoline, food, beverages, and restrooms. It’s quite another to make the convenience store itself the main destination thanks to...
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